Who we are

Welcome to Selfish Rainbow, where glamour meets innovation in every thread and color palette. Founded by Carolina Lenz, a seasoned visionary in graphic design, print design, and visual merchandising, our brand epitomizes over 15 years of haute couture expertise and creative flair.

With a prestigious portfolio showcasing collaborations with fashion powerhouses, Carolina brings a wealth of experience and an impeccable sense of style to every design endeavor. As the founder and Co-owner of @lenzandco, Carolina has honed her craft through partnerships with esteemed fashion labels such as Alice & Olivia, Adriana Degreas, Silvia Tcherassi, Ann Taylor, and Vit A Swimwear.

Carolina's journey in the world of design extends beyond fashion; having pursued art courses in London, she infuses her creations with a unique artistic sensibility. Drawing from her background in Graphic Design with a specialization in Textile Design, Carolina effortlessly translates concepts into vibrant, trend-setting designs that captivate audiences on the runways of Paris and New York.

At Selfish Rainbow, our creative process is a seamless blend of client aspirations and Carolina's fashion-forward intuition. Driven by an unwavering commitment to craftsmanship and fueled by a passion for haute couture, Selfish Rainbow transcends mere fashion—it's a testament to Carolina's dedication to delivering unparalleled elegance and innovation.

Join us on a journey where every hue tells a story, and self-expression takes center stage in the world's most iconic fashion capitals.